CHALLENGEGERAARDSBERGEN welcomes ŠKODA as official title sponsor CHALLENGEGERAARDSBERGEN proudly presents their new title sponsor: the Czech car manufacturer ŠKODA. The car brand, which has a great affinity with sport in general and cycling in particular, will financially support the triathlon event, and provide logistical and promotional support. New name of the event will be ŠKODA CHALLENGEGERAARDSBERGEN. Do read on!
According to ŠKODA CHALLENGEGERAARDSBERGEN organizer Tim Vidts, ŠKODA fits the reputation of the triathlon perfectly. “We are very happy with this new sponsor. With its young and sporty image, ŠKODA perfectly fits with our target group. Triathletes are active material freaks who are always busy and on the move. So they want to be able to trust on a reliable car that is constantly adjustable to their needs, a feature that ŠKODA perfectly meets. Triathletes need a car that is suitable to take all their sports equipment with them. Next to plenty of storage space, the car must be sporty, powerful and yet economical sparing. It is precisely for this reason that ŠKODA fits perfectly into the triathlete's environment.”
ŠKODA shows very excited about the partnership. “For us 'Human', 'Family' and 'Cycling' are core values. We think we are able to bring these core values together in one project: ŠKODA CHALLENGEGERAARDSBERGEN. And that's why this race fits perfectly within the vision of ŠKODA. We will not only financially support the triathlon, but we will also provide a ŠKODA KAROQ to the organizing committee next to further logistical and promotional support”, said Nico de Lepeleere, District Manager at the car brand.
About ŠKODA's sports history ŠKODA’s passion for cycling goes back to the beginnings of the company’s history, which started with the bicycle. In 1895 Václav Laurin and Václav Klement founded a bicycle manufactory in the Bohemian town of Mladá Boleslav. Ten years later, the Voiturette A became the first automobile of the young company to leave the workshop. In 1925 Laurin & Klement merged with ŠKODA. Today, cycling is a cornerstone of ŠKODA’s sponsorship strategy. In addition to sponsoring the Tour de France and the Spanish Tour (‘Vuelta’), the Czech car manufacturer supports other international cycling races, as well as numerous national and international cycling events. Bicycles and accessories are also part of ŠKODA’s extended product range.
About ŠKODA CHALLENGEGERAARDSBERGEN ŠKODA CHALLENGEGERAARDSBERGEN presents their second edition on June 10, 2018. Next to the Middle Distance there are interesting side events as Challenge Swim, Challenge Women, Challenge 3 hour 'the Muur' and Challenge Teens. The swim start is located at Provinciaal Domein De Gavers and transition and finish areas are in the historical city center.
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